The text talks about sustainability, wellness etc. as major social trends shaping the marketing these days. Perhaps the current edition of the book was already in press before the pandemic hit. In light of the Covid-19 developments, articulate one major shift in social trend (not in the book) that is significantly affecting marketing and consumers. You can pick certain industry sectors as your context (e.g., how people fly, take a vacation, or choose between driving, flying, or other mode of transportation).
Also, include your assessment of how durable or not some of the effects are going to be. Feel free to back up with references.
Hint: think about social distancing, increased germophobia (more frequent hand washing, cleaning, etc.) and how this is creating a social trend.