Your assignment is to use the 4 P’s and design a watch.
Pick a target market the watch would appeal to, then re-position the watch by changing it so it would appeal to a second market. Describe your decision-making for each element of the mix to reach the first target market, and then do it again to create a completely new offering for the second target market.
Use the headings product, price, placement, and promotion for each watch. For example, you should describe:
- Product—materials, branding, features, etc.
- Pricing—price point and strategies
- Place—where and how it would be sold
- Promotion—what you would do to communicate value to your customers
You can be brief and concise for this assignment, figuring you should be able to complete it in You can be brief and concise for this assignment, figuring you should be able to complete it in a minimum of 500 words.