Internet Marketing

A company is handing out promotional wearable devices for a festival that brings additional benefits, such as VIP access to certain areas.

  1. What kind of information can be collected under this circumstance? In this regard, are there any risks to the wearer? Would you inform them of the risks? If so, how?
  2. Would you wear the wearable to gain the benefits listed? Why or why not?
  3. In general, how do you feel about being tracked, measured and evaluated? Explain.
  4. As a marketing expert (soon-to-be), what’s your view on using wearables for marketing? Explain.