A company is handing out promotional wearable devices for a festival that brings additional benefits, such as VIP access to certain areas.
- What kind of information can be collected under this circumstance? In this regard, are there any risks to the wearer? Would you inform them of the risks? If so, how?
- Would you wear the wearable to gain the benefits listed? Why or why not?
- In general, how do you feel about being tracked, measured and evaluated? Explain.
- As a marketing expert (soon-to-be), what’s your view on using wearables for marketing? Explain.