Producers now have a real dilemma, what to do to (a) protect themselves from getting sick (b) what to do to make their business appealing and draw old or new consumers (c) what to do to protect their consumers (d) how to pay for all these new protective measurements? 

The answers to the above questions requires creativity, truly out of the box thinking, innovation, prediction, and focus. 

Share with us examples from today’s world about a firm, a company, a small business, or a non-for profit organization that has introduced a creative ideas to adopt to the new COVID19 era and still remain in business. Also, discuss how their new ideas altered their cost structure. In addition, provide your thoughts about their new approach – do you agree with them or not, and why?