Consumer Behavior

Use at least three concepts discussed in this course to illustrate how consumers may make decisions that could possibly lead to negative consequences to themselves (in short, the consumer may make a decision that s/he thinks is good for him or her but actually it is a bad decision).  Use your newly acquired knowledge on these three topics to discuss how one can take steps to avoid making such mistakes. 

Please structure the paper with appropriate headings for the different sections.  Make sure to have a good introduction and a conclusion.  To have an effective discussion, you should write about 8-10 pages, double-spaced.  Please provide citations in the APA style. Do not forget to give your paper a proper title.  “Term Paper” should not be used as the title.