1. Read the case file: AIRBNB: GOING FOR GOLD – TOKYO 2020Preview the document (2021)
  2. Follow the outline and guidelines for the case write-up shown in the syllabus (on pgs. 10-11) and write a case analysis. Please develop your paper based on those guidelines. Please use different section headings based on the guidelines (for e.g. application of key themes, recommendations, etc.).
  3. In your case write-up, please also touch upon the impact of the covid-19 pandemic on: a) businesses such as AIRBNB and b) the general business climate in Japan and elsewhere in the world.

Submission Instructions:

  • Maximum three pages.
  • Follow current APA style.
  • No reference requirement.