1. Discuss key elements in Pixar’s external environment that the firm should be aware of as it pursues its strategy. What do you see as the key external factors that could affect Pixar? Identify two key elements you see in its general environment (macro-environment) and two key industry forces the firm needs to be aware of and be sure to discuss the implications of these for the firm.
2. Using the categories discussed in the book (see Exhibit 3.5), evaluate the resources of Pixar. Do you believe these resources and capabilities afford the firm a sustainable competitive advantage? Why or why not?
3. What types of investments should the firm make to both enhance its resource set and respond to environmental pressures?
4. The answers should be based on facts either given in the case or that were known at the time that case is based. You can make reasonable assumptions if something is not specifically stated but do not base conclusions on any other information that is apparent with hindsight.
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