Executive Summary–1000 words–5%
Company Overview–500 words–10%
Conclusion of location, labor, product, mission and vision…
Industry & Market Analysis–2500 words–10%
Trend(healthy eating/organic, fast food restaurant), PESTEL
, 5 forces, barrier
Market Research & Methodology–2500 words–15%
Demand analysis-primary research: questionnaire, competitor analysis, SWOT analysis
Marketing Plan–2000 words–10%
7P,Marketing strategy, branding, target, segment, pricing, channels advertising
Risks
Team Organization Plan & HR Plan–2000 words–10%
Team, working skills, organization structure, organization culture, recruitment plan, training plan
Operation Plan–2000 words–10%
Resource, operating hours, location, USPs, service blueprint, cpo ipo mpo, seasonality plan, inventory, staff, supplier, technologies, team order, cooperation with school, gym.
Risks
Financial Plan–1000 words–10%
Cash flow statement, profit and loss statement, balance sheet,kpi
Risks
Risk Analysis & Conclusion–1500 words–10%
Corona virus recover, food safety, food delivery problem, restaurant risk, Existing healthy restaurant problems, avoid