Applying The ROPE Process

For this Assignment, you will read “Case Study: Alaskan Brew Comes Clean”about the Alaskan Brewing Company’s efforts to expand into Washington state. You will then write a 4- to 6-paragraph essay. In your essay, be sure to address the following:

  • Briefly outline the ROPE process in this case.
  • Why did the company choose this research? Why was this important?
  • What other objectives might the organization have included in this case?
  • Do you believe the organization used the best programming options? Why or why not?
  • How well did the evaluation tie back to the organization’s objectives?