Choose an existing product or service (not the same as your Course Project or Week 1 Video Analysis), and write a one-page summary that answers the following four questions.

1. Which customer market segments (groups) are being targeted?

2. Of the segments being targeted, what do customers care that most? Choose two factors (for example, cost of use and quality) and explain why customers care the most in their buying decision.

3. What competition is the product or service facing in these segments? Find a Positioning/Perceptual Map online and interpret the map, is it consistent with your analysis?

Please follow APA 6th edition guidelines, including a cover page, references page, in-text citations, Times 12-point font, double spacing, running head, page numbers, and so forth.

Submit your assignment as a Word document.